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This site has the following on the site, "Zoom It is an on-screen magnifier thats always available to give you a closer look." Our analyzers noticed that the web page also said " When small text comes along, you must Zoom It." The Website also stated " I stumbled upon Zoom It by Appatit Inc, a handy little tool that turns your mouse cursor into a highly customizable loupe. Zoom It App Puts Your Macs Screen In The Loupe - cultofmac. Zoom In on Design Projects. Call attention to any part of the screen by Zooming It! Get a Better Look." The website's header had zoom as the most important keyword. It was followed by magnifier, loupe, and enlarge which isn't as ranked as highly as zoom. The next words the site uses is screen magnifier. screen magnify was also included and will not be seen by search parsers.